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Hallucinations, Bad Data, and Trust: Addressing AI Accuracy Concerns in Higher Ed
Worried your chatbot might say the wrong thing? Here’s how to keep your AI assistant accurate, on-brand, and grounded in your own content — so it helps students without keeping you up at night.
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From Conversations to Insights: Using AI Data to Improve the Student Experience
Every student question is a clue — if you’re paying attention. With AI chat analytics, unfiltered, real-time insights are just a conversation away. Discover how top universities are using this data to fix content, streamline comms, and spot hidden pain points before they escalate.
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Gecko and Unibuddy Team Up to Make Student Engagement Actually Work
New partnership connects peer-to-peer conversations with smart automation, helping universities create personalised campaigns that students actually want to receive.
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What Every HE Professional Should Know About Using AI in Recruitment and Outreach
AI is already reshaping student recruitment and outreach. This guide breaks down what you need to know and where to start—offering practical, jargon-free tips for using AI tools in your day-to-day work.
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Best Practice Guide for Using SMS in Higher Education
Text messaging cuts through digital noise like nothing else. With open rates hitting around 98% in the UK, SMS gives you a direct line to students. Here's how to make your text campaigns actually work.
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Launching an AI Chatbot? Here’s What Works
So you're thinking about an AI chatbot for your institution? Or maybe you've got one but want to get more from it? Here's how to make sure your bot becomes the superstar of your student support team.
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Gecko’s AI Chatbot Gets a Memory Boost
Our AI chatbots have just had a significant upgrade that transforms how they interact with students. We've enabled full contextual memory for all AI agents, allowing them to remember previous messages within a conversation.
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How We Use AI to Create Content at Gecko
At Gecko, we use AI to help us create better content faster. We combine ChatGPT for research with Claude for content creation. Here's how we do it.
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The New Reality of Student Recruitment: What’s Really Happening on Campus
Something fascinating is happening in university recruitment right now. In a recent discussion with leaders from Manchester, Hertfordshire, and Dundee universities, it became clear that we're dealing with a completely different kind of student than we were just a few years ago.