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Designing Offer Holder Comms That Feel Human and Don’t Overwhelm Teams
Tips for simplifying offer holder comms so they feel supportive for students and manageable for teams.
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What a Healthy Conversion Journey Looks Like in 2026
How to simplify your student comms in 2026 for a calmer, more effective conversion journey that works for both students and teams.
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How Western Washington University Brought Fisher the Otter to Life and What We Can Learn
It's always great to see our partners bring Gecko tools to life in creative ways. Western Washington University (WWU) recently did just that with their chatbot, Fisher the Otter.
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Email Personalisation with Liquid for Higher Education
Learn how Pikes Peak State College achieved 80% open rates using Liquid templating to replace dozens of static emails with one smart template that adapts to each student's journey. This best practice guide shows you exactly how to implement these techniques.
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Why Most Universities Are Thinking About AI All Wrong
Most universities think AI means chatbots that answer questions. The real opportunity is AI that triggers workflows - registering students, sending follow-ups, coordinating campus systems. Learn how institutions are moving beyond Q&A to AI that actually does things.
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How AI Assistants Are Transforming University Recruitment
Most students who enrol never fill in a form — they just browse quietly. AI assistants help you connect with these “stealth students” by answering questions and triggering follow-up before they vanish.
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Building a Fully Functional AI Assistant in Under 60 Seconds
Old-school chatbots took weeks to build and barely worked. Today’s AI assistants launch in minutes, use your real content, and actually help students — no code, no FAQs, no dev time required.
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From First Chat to Open Day RSVP: Automating Recruitment Pipelines with AI
What if one quick chat could handle your entire follow-up process — from tagging interests to sending invites and reminders? Here’s how AI-powered workflows turn casual conversations into conversions.
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Hallucinations, Bad Data, and Trust: Addressing AI Accuracy Concerns in Higher Ed
Worried your chatbot might say the wrong thing? Here’s how to keep your AI assistant accurate, on-brand, and grounded in your own content — so it helps students without keeping you up at night.
