We use ChatGPT to learn about what’s happening in higher education. This helps us understand what universities need and keep up with new trends. Through this research, we identify topics our readers care about and plan what content to create next. This foundation ensures everything we create addresses real challenges faced by higher education institutions.
We use different AI tools depending on what we need to do. ChatGPT is great for quick ideas and brainstorming. Its conversational style helps us explore topics from different angles and generate creative approaches to content.
Claude helps us write longer pieces and technical content. It excels at maintaining a consistent tone of voice and handling complex information about our products and services.
Claude is particularly helpful because it can read and understand large documents about Gecko. We give it information about our products and how they work, how we like to write and sound, stories from our customers, and examples of content we’ve created before.
Our main reference document is the Gecko Platform Overview. This comprehensive guide gives Claude detailed information about all our features and modules. We also share our Write Like a Gecko guide, which explains our brand voice and style preferences.
This preparation helps Claude write content that sounds like us and gets the technical details right. When we review the content, we need fewer edits because Claude already understands our products and brand voice.
One way we save time is by turning one piece of content into many. For example, when we record a webinar, we turn the recording into a written document. Then we ask Claude to create different pieces from it.
From a single webinar, Claude helps us create blog posts that explore topics in depth. It drafts email newsletters highlighting key points for different audience segments. It suggests social media updates featuring memorable quotes or statistics. It even helps develop comprehensive guides that combine webinar insights with additional information.
This approach helps us share useful information in different ways without starting from scratch each time. It ensures our message remains consistent across channels while adapting to different formats and audiences.
When we start a new project, we first give Claude our key documents to reference. We clearly explain what we want to create and provide context about the audience and purpose. After Claude generates initial content, we review it carefully and make changes to get it just right.
We always check everything AI writes to make sure it’s accurate, helpful, and aligns with our brand. This human oversight ensures quality while still gaining efficiency from AI assistance.
Using AI helps us create content faster and keep our message consistent across different channels. We can share more helpful information with our audience because we spend less time starting from scratch and more time refining and improving what AI helps us create.
The time saved allows our team to focus on adding unique insights and experiences that only humans can provide. We can dedicate more attention to making our content truly valuable rather than getting caught up in initial drafting.
We’re always finding new ways to use AI to help us create better content. But we always remember that AI is a tool to help us, not replace the human touch that makes Gecko special.
The key is finding the right balance between using AI to work efficiently and adding our own expertise to make sure everything we create is genuinely helpful for our university partners. This balanced approach allows us to deliver more value while maintaining the authentic voice and deep industry knowledge that our partners expect from Gecko.
Want to see an example of this in action? View our new latest report that was entirely generated by AI.
