“I have a CRM, why do I need Gecko?”
Or, “We’re implementing X CRM — where does Gecko fit in?”
If we had a dollar for every time we heard a variant of these questions, we’d have AT LEAST $42! 🙃
And they’re super-valid questions. There can be a perceived overlap between Gecko and what HigherEd CRMs claim to offer — and it’s something that existing and prospective Gecko partners often wonder about.
So we’re ENORMOUSLY grateful that three Gecko partner institutions agreed to join us and dive into the topic. Each partner augments their CRM with Gecko’s modules, and we’re discussing:
- Why Gecko + CRM? Why not use a CRM on its own?
- The thought process around looking beyond your CRM to level-up your team’s capabilities.
- How Gecko actually makes our partners’ CRM better.