The Full Story
The University of Law, the largest law school in the UK, typically hosted events ranging from large open days to small school based sessions of just 10–15 students.
When COVID-19 hit, the institution faced two critical challenges. One, continuing its move toward digital event delivery amid budget cuts. Two, managing complex event logistics across 18 UK campuses and a branch in Hong Kong, including capacity limited bookings and time slot control.
After evaluating various platforms, Jamie Roberts, Student Recruitment Manager, decided on Gecko: “We looked at multiple tools but we chose Gecko because of its integration with our CRM, Microsoft Dynamics. Also, Gecko is built for education, it's not taking something out of the box and trying to make it fit when it doesn’t.”
With Gecko, the University of Law transitioned its events fully online. Leveraging features like CRM connectivity, QR based check ins, and automated communications, Gecko replaced manual workflows with streamlined automation, delivering instructions, thank you messages, and feedback, all without tying up administrative staff.
The results speak to improved operational efficiency and enhanced student experience. Events across all campuses, including the Hong Kong branch, now run smoothly online, freeing staff from repetitive tasks and enabling them to focus on engagement rather than logistics.