Project Objectives
Before 2020, The University of Law ran predominantly in-person events. The events would range from thousands of prospective students attending a big event like an open day to smaller more bespoke events with schools, with around 10-15 students.
When partnering with Gecko, the objective was to move in-person events online across 18 distinct campuses spread across the UK, and even an international branch in Hong Kong, using new technology.
The Challenge
When Covid struck, The University of Law faced with two main challenges:
- How would the team remain committed to adopting new technology, while budgets were being reviewed due to Covid?
- How will they move in-person events online with multiple campuses throughout the country and how will they have the ability to book certain students on specific time slots for events across all campuses and close the registration once the time slots are full.
Keeping the student experience top of mind
As the University of Law considered moving online events back on campus they focused on two key areas:
- Simplify the on-campus check-in process
- Meet the demand of the on-demand generation by turning their manual communications with students into automated ones
Students expect simplicity these days. And with the aim of creating a student experience that’s faster, easier, more efficient, and increases student satisfaction, the University of Law partnered with Gecko to use QR codes and to automate communications, meaning joining instructions, thank you emails and event feedback is no longer taking up hours of valuable staff time.
The University of Law has improved processes with Gecko that have not only enhanced the student experience but also improved it from a staffing perspective.
