Project Objectives
Making sure students are engaged at every step of the admissions process is a priority. Yet the UCI admissions team was short-staffed and it was increasingly difficult to manage the 134,000 first-year applications it was receiving. One of UCI’s priorities was to ensure their campus personality shone through the technology, just like a student would experience with an admissions counselor over the phone.
Challenges
When UCI first partnered with Gecko in 2016, UCI was able to manage 50,000 additional student applications with no additional staff. More applications means more questions, and the team noticed that many of them were pretty much about the same things. They needed a way to sift through these applications while maintaining their friendly, helpful and accessible communication style with students – and they needed to do that on a large scale.
