We know that CRM integration is a critical issue for higher education institutions. As with any business, the CRM is the core data hub. If any technology solutions can’t seamlessly plug into it then it results in manual processes, data inputting from spreadsheets, and low-value tasks that eat up all the hours in the day.
This is something the University of Bath were acutely aware of. They started working with Gecko all the way back in 2014, specifically because of the fact that we could integrate with their CRM, Microsoft Dynamics. However, this was only the start.
Over the past few years, they’ve leveraged Gecko technology to totally transform how they run their events. Now their events deliver on student experience, while also automating processes behind the scenes that save their staff time.
But first, let’s talk about the critical stuff, and that’s CRM integration…