1) Personalize communications to prospective students
87% of students who received personalized communication during their application process agree that it was an essential factor in their school choice.
Students share a lot of personal information and expect personalized experiences across all student life cycle areas – in return. It makes them feel their college cares about them, and they are a name, not just a number.
2) Monitor student engagement and get students to the finish line
There are many reasons a student may become disengaged and drop out of university – financial concerns, academic difficulties, or conflicting priorities, e.g., school/life balance.
Universities often have the solutions to help students with these challenges but have trouble communicating those resources to students. And many students are too embarrassed to reach out or may not even know how to ask for help. When your institution can seamlessly share data across departments, you’re able to keep an eye on the students at risk and reach out to help when they need it most.
3) Connect with Alumni
Alumni can be a massive value for higher ed institutions because of the time and money they have already invested. Connecting current students with alumni based on the data you have captured, where they live, what student organizations they were involved in, or their choice in major can help students instantly connect to alum when asking for donations.
All of these factors optimize results for increasing recruiting, retention, engagement, and alumni loyalty. But what does this look like in practice?
Make data-driven decisions that make a difference for every student.
Courtney Chastine from SHSU covers interdepartmental communication better than we ever could. Have a listen!👇