Knowing what information to send and when is a crucial component of any events strategy. Overloading students with the right information, but at the wrong time, can create confusion and overwhelm, rather than being the helpful communication you hoped!
That’s why, on the morning of the events, Sam Houston State keep their communications tightly focused on logistics. They send texts to students on the morning of an event, but they don’t confuse the messaging with other information about sessions or what’s happening later in the day. It’s all about how to get there and what they need to do when they arrive.
Courtney explains, “We know that if we can get students on our campus and to check in then we can manage all of the other event details later. If we can get them there, park them, and get them to check-in then we know we can get them off on the right foot.
“Our communication on the morning of the event is all about don’t forget this address, here’s the parking information, and here’s where you check-in. Students don’t care about their fourth session of the day at 7am when they’re trying to get there. Knowing when to communicate certain information is really important to running successful events.”