Emails That Drive Action
Create personalized email campaigns that engage students throughout their journey. Track results, optimize performance with built-in analytics, and integrate seamlessly with your other engagement tools.
Drag-and-drop builder
Create beautiful, branded emails quickly without needing to code.
Advanced personalization
Use template tags and Liquid support for dynamic, relevant content.
Action-based campaigns
Prevent redundant emails by stopping campaigns based on recipient actions.
Ready to elevate your email strategy? Here's what's holding you back.
Here's what we're hearing from partners about the challenges with traditional email marketing in higher ed.
Poor segmentation
Blasting all students with the same message instead of targeting based on their stage, interests, or behaviors.
Disconnected triggers
Missing opportunities to send timely emails when students take actions like registering for events or submitting forms.
Manual follow-ups
Staff manually tracking who needs what email instead of automating based on student actions.
Isolated from CRM
Can't leverage admission status, program interest, or other CRM data for targeting.
No cross-channel context
Emails ignore what's happening in events, calls, texts, or chat conversations.
Weak personalization
Limited to basic mail merge instead of dynamic content based on student attributes.
Precision Targeting at Scale
Send highly targeted email campaigns to the right students at the right time. Leverage data from your CRM, other Gecko modules, and student behaviors to create segments that drive meaningful engagement.
CRM-Powered Segments
Target admitted students, applicants, or any segment from your CRM data.
Form-Based Targeting
Email students who've completed specific forms or shown interest in programs.
Event-Driven Lists
Reach attendees, no-shows, or waitlisted students for any event.
Triggered Emails That Convert
Automate perfectly-timed emails based on student actions across the Gecko platform. From event follow-ups to form confirmations, ensure every interaction triggers the right communication.
Event-Triggered Emails
Send automated confirmations, reminders, and follow-ups for event registrations.
Failed Call Recovery
Automatically email students when their phone number doesn't connect.
Cross-Module Actions
Trigger emails based on any action: form submissions, chat interactions, or data updates.
Professional Emails, Made Simple
Create beautiful, personalized emails that adapt to each recipient. Use our drag-and-drop builder, leverage dynamic content with Liquid logic, and ensure every message resonates.
Drag-and-Drop Builder
Design branded emails visually without coding, using pre-built components.
Liquid Personalization
Use conditional logic to show/hide content based on student attributes.
Real-Time Analytics
Track opens, clicks, and conversions to optimize future campaigns.
Email Within Your Ecosystem
Leverage email marketing as part of a unified engagement strategy.
Student Portal Archive
Give students access to their complete email history in their portal.
Event Communications
Automate pre- and post-event email campaigns seamlessly.
Form & CRM Integration
Trigger emails based on form submissions and sync data with your CRM.
Questions smart folks like you asked about our Email Marketing module
If we were in your shoes, these are the questions we'd ask.
Supporting Teams Across Your Institution
Our Email Marketing solution enhances operations across multiple departments, helping each team communicate effectively.
Admissions
Run targeted recruitment campaigns and nurture applicants effectively.
Marketing
Create branded newsletters and promotional campaigns efficiently.
Events Team
Automate event invitations, reminders, and follow-up communications.
Alumni Relations
Engage graduates with personalized updates and event invitations.