Product update: managing responses to outbound messages.
For once, this isn’t an email about a new feature in the GeckoEngage platform…! ??
Nope, this is something that’s been available for a wee while — but not everyone knows about it.
So here’s the deal. All of our partner institutions send automated, triggered emails and/or text messages (mostly after an enquiry has been received, or an event has been attended, etc).
And at the same time, many clients use the collaborative inbox of our Chat tool to communicate with students on a one-to-one basis.
But did you know you can configure both tools to work together? ?
In essence, you can continue to leverage high-volume, triggered outbound communications — but now you can route any responses you receive to the team-accessible inbox in Chat.
It’s the best of both worlds. We take care of the mass communication for you, then only route the most-engaged students through to your team, so your guys can respond one-to-one.
Nothing falls through the cracks, students get a timely response, and you can finally track that one-to-one dialogue in your CRM.
In fact, now that you’ve created a robust procedure for handling responses, you can craft messages designed to actually elicit responses from students, boosting engagement rates in the process!
If this is something you’re interested in, please reach out to our Success team, who’ll be happy to share what’s possible.