We're excited to share our new brand with you - and the "why" behind our decision to make this change READ OUR BLOG

Case Study

Deliver a next level virtual experience.

Illinois Institute of Technology is a private research university and is known for being an innovation hub where students practice entrepreneurship, creativity, and design thinking to transform their ideas into inventions.

Deliver a next level virtual experience.
Gecko
Other software was complicated and manual but Gecko is very customizable. Since Gecko, we get fewer complaints about form usability, the volume of questions has decreased, and counselors have an easier time logging in and using the texting capability to respond to students.
Gecko
Fareine Suarez
Director of Enrollment Marketing, Illinois Institute of Technology

Project Objectives

Illinois Tech was looking for a way to make it easier for students to register for admissions events while improving the back-end user experience for admissions counselors so they could make internal processes easier, faster, and more efficient.

The Challenge

In mid-March 2020, when the Coronavirus pandemic hit, Illinois Tech was faced with:

  1. Managing a significant influx of questions from students.
  2. Finding a new way to create virtual events in a more user-friendly system
  3. Quickly pivoting the registration process to suit the new virtual format. Moving over 100 planned tours, 15 large events, and hundreds of pre-registered prospective students online, in a matter of days.
Gecko
The user experience before Gecko was frustrating, not just for prospective students who were trying to register for events but also for our counselors who had to refer to so many different places to manage the student communication. When you create barriers in the user experience it creates a hindrance to results - you get fewer students registering for events.
Gecko
Fareine Suarez
Director of Enrollment Marketing, Illinois Institute of Technology
The Solution
Ultimately, Illinois Tech realized the answer was already at their fingertips. With their super customized integration, built between Gecko and their CRM, the admissions team was able to create events at scale. They were able to seize the opportunity to market their events to a wider audience and now host events for everyone regardless of location, experiencing an overall increase in virtual attendance at their events.

Using Gecko Illinois Tech managed to automate all event communications

As Illinois Tech brought some events back on-campus they needed to consider how they could send reminders to students to submit negative Covid tests before their arrival on campus, and how they could limit the number of people attending certain events due to covid restrictions. Using Gecko, Illinois Tech ensured all processes and data lived in one central location within the Gecko platform so when prospective students arrived on campus, they were ensured a great experience.

Gecko
Now we can send automated emails and texts to students with additional content offerings to extend the student journey, all by using Gecko workflows and triggers. I didn’t send texts in the old system because everything was so manual, I didn’t want to be sitting at my desk at 6am to hit send.
Gecko
Gavin Waits
Senior Associate Director of Guest Experiences, Illinois Institute of Technology