‘What majors do you offer?’, ‘what minors do you offer?’, ‘how can I apply for a scholarship?’, ‘what GPA do I need to get in?’. These are just a few of the thousands of questions admissions teams get asked during the enrollment process. While staffers can, of course, respond to these queries (but are limited by time and quantity), a chatbot can answer these types of repetitive questions, hundreds at a time, easily and within seconds. One of the many reasons chatbots are becoming so popular is because they can speak to thousands of students simultaneously on a variety of platforms (for example web, social media, and text message), which creates increased opportunities for admissions teams to connect at a deeper level with students who are already informed of basic enrollment processes.