Of course, we’re talking about the Coinbase commercial. The advert itself was said to have cost $14 million and it showed a QR code bouncing around the screen for a whole 60 seconds. If you’re an old-school gamer then you may have felt the familiar tug of the classic arcade game, Pong, as you watched.
However, then the realization hit that the commercial was asking you to do something. You could almost hear all of the viewers start to shout as they grabbed their phones and instantly started to bring the Coinbase information into their worlds. The result was 20 million hits to their website.
A few years ago, this was probably unheard of. A QR code? Really?
The Super Bowl commercial is of course a high profile example, but right now, we’re seeing QR codes everywhere. On TV. At the cinema. In restaurants. Even some of the biggest brands in the world are using QR codes – with Starbucks, Netflix and Nike being just a few names in the mix.
QR codes can also be of huge value in the world of higher education.