They begin their career with the intention of helping potential students make a decision that will impact the rest of their lives. Driven by their passion to help young adults get ready for college and to guide them through the same journey they probably once experienced, the admissions professionals on the front line are often the very first voice or face that most prospective students will encounter. But as we’ve just highlighted above, and let’s face it if you’re reading this, you are no doubt aware, admissions teams are busy. Very busy. As such that first interaction might not always be quite as perfect as anyone would like. Through no fault of anyone’s own making there is, quite simply, way too much to do and nowhere near enough time.
So far so obvious. No more scene-setting, everyone is busy, everyone is trying to achieve more with less – so how do we fix that? Permanently.
Allow us to make an assumption based on our experience working with 100+ schools, universities, and colleges globally: every day you are inundated with the same, very important, but repetitive questions from students – thousands of inquiries, similar in nature that have set answers requiring no additional thought or input from yourself, e.g.
- “When is the application deadline?”
- “What GPA do I need?”
- “How do I apply for financial aid?”
Hopefully – for the purpose of this blog (!) – this sounds familiar. You do not need to answer these questions. Sure, the questions need answering by someone (or something) but that does not, and in our opinion should not, be you.